Akwa Ibom’s Info Commissioner And His Media Dogs: A Case Of Ineptitude And Betrayal

It is no longer news that, the information manager of the Akwa Ibom State Goverment, Comrade Ini Ememobong has performed below average as against the high expectations and confidence people had in him, especially his boss, governor Udom Emmanuel, in discharging his duties in line with the completion agenda of governor Udom Emmanuel.

In the past few months, Akwa State State media space has witnessed several attacks against the goverment of governor Udom Emmanuel from some right hand media allies of Ini Ememobong. These attacks have brought some sorts of incertitude, insults and embarrassment on the goverment of governor Udom Emmanuel, despite his efforts in putting Akwa Ibom State on the right track.

Surprisingly, despite all these, Comrade Ini Ememobong, who is supposed to be proactive in his dealings especially as it concerns Akwa Ibom State goverment, has remained adamantly silent, complacent and watch these men, who are also benefiting from the same government in one way or the other put Akwa Ibom State on bad light through their different inciting articles on the media space, thereby making it look like governor Udom Emmanuel is doing little or nothing in delivering in his promises to Akwa Ibom people.

It is understood that, everyone is entitled to his or her opinions and free to pose any views on the media space, but, to continually see such negative views and opinions coming from the staff/friends of a man who is supposed to coordinate his team in one fold so as to promote the goverment is disheartening and frustrating, therefore sparks high sense of betrayal and distrust from Iniememobong.

Agreed, Ememobong as a person cannot control what his allies should post on the media space against the goverment as everyone is entitled to his/her opinions but it is always expected that, the information manager of the goverment should, within the few years he is to serve as Information Commissioner for akwa Ibom State goverment, should define his friendship with his friends, colleagues and make it clear to them that, “anybody against the goverment whose image he is managing is against him and anybody for the government is for him” and with such declaration, anybody with him will decide whether to stay or go and wait till he finishes his assignment in 2023 by God’s grace. But in all this, it is assumed, Ini Ememobong has not taken such action, hence, derives pleasure in watching those close to him ridiculing the governor and his goverment.

If the Information manager of the state cannot control his immediate staff and let them refrain from talking down the goverment, while enjoying the largesse of the same government, then, how does he intend to manage the state’s image in the hours of crisis, given that he is one to “Not Control What they put out there”.

It is on record that, in the history of Information mamnagement of the state government, we have never had it this bad and deteriorating. When the Governor is condemned so much by information manager’s staff/allies for non performance but the information manager of the state is praised and projected more than the government he is saddled to project, then one can simply reconcile that Iniememobong as information manager has also failed.

It is on conscious record that, on several occasions, the commissioner presented these people who continue to castigate the government everyday in the media space as his media team, friends and allies which means he directly has some sort of control over things they write but he chooses to allow them lay waste to the government so he can play ‘The Saint’.

Let it be known that it’s either you are for the government or against the government and the information manager of the state has picked his side in clear terms. It is therefore left for the governor to decide what he wants.

Unwana Assam

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